How To Learn Copywriting For Free in 2024
- Author: Eduklass
- Updated: March 15, 2024
Copywriting, one of the oldest marketing techniques, continues to be relevant in the contemporary landscape. Opting to acquire copywriting skills is a prudent choice, given the current high demand for web copywriting.
In 2020, LinkedIn reported a 33% increase in hiring for digital marketing roles, emphasizing the significance of this skill set.
This article offers valuable insights whether you are a novice in copywriting or an experienced content marketer seeking to refine your craft.
We provide essential copywriting tips for beginners and delve into the diverse job prospects awaiting copywriters in today’s dynamic market.
What is a copywriter?
A copywriter is someone who writes words to convince people to do something. They focus on creating persuasive messages for things like websites, emails, ads, and products.
The words they write, known as “copy,” aim to make readers take a specific action, like looking at a billboard, buying a product, or signing up for an email list. Copywriting is not the same as content writing because copywriters use fewer words but need to make a faster and stronger impact.
Their goal is to make the reader go from just watching to actively getting involved with the brand or product.
Top 9 Free Copywriting Courses of 2024
Top Free Copywriting Courses: Boost Your Skills and Resume
If you’re looking to enhance your copywriting skills without spending a dime, here’s a comprehensive list of the top eight free courses that can also add value to your resume.
1. Copywriting Insights of 155 Years (Udemy)
- Instructor: Eric John Campbell
- Ratings: 4.6
- Language: English
- Level: Beginner
- Duration: 1 Hour and 31 Minutes
Course Overview: Eric John Campbell’s course on Udemy, with 36 lectures divided into eight sections, is an excellent resource for understanding the principles of effective copywriting. Learn how to use the power of words to persuade readers and boost sales.
Course Inclusions:
- Philosophy of copywriting
- Building reader trust
- Writing powerful headlines
- Enhancing copy readability
- Book recommendations
- Slides for all six modules
2. Effective Copywriting Basics for Entrepreneurs (Udemy)
- Instructor: Matt Bernstein, Skillhance LLC
- Ratings: 3.7
- Language: English
- Level: Intermediate
- Duration: 1 hour 2 minutes
Course Overview: This course focuses on enhancing overall copy and improving email content for increased sales. Designed for entrepreneurs, it covers basics, compelling headlines, making offers to readers, basic writing skills, and selling ideas rather than just products.
Course Inclusions:
- Copywriting basics
- Compelling headlines
- Making offers to readers
- Basic writing skills
- Selling ideas
- Writing sales copy
- Bonus lecture document
3. Become A Copywriter Pro from the Ground Up
- Instructor: Eduonix Learning Solutions
- Ratings: 4.5
- Language: English
- Level: Intermediate
- Duration: 3.12 hours
Course Overview: Ideal for those aspiring to be successful copywriters, this course provides essential tips for mastering copywriting, starting as a beginner, and tailoring content for specific audiences.
Course Inclusions:
- Mastering copywriting
- Writing with simplicity and clarity
- Establishing your brand
- Turning passion into a profession
- Understanding sellable content
- Tips for writing for the Internet
4. Copywriting for Conversions: How to Write Persuasive Content
- Instructor: Theo McArthur
- Ratings: 5.0
- Language: English
- Level: Intermediate
- Duration: 1 hour 30 minutes
Course Overview: This course focuses on the essential skill of copywriting for promoting affiliate offers, selling products and services, and improving business. Learn how to use words effectively to capture attention, generate desire, and achieve desired outcomes.
Course Inclusions:
- Writing eye-catching headlines
- Converting readers into buyers
- Curating influential reviews
- Copywriting for e-commerce
- Copywriting for lead generation
- Copywriting for service providers
5. Copywriting Foundations: Sell Using Your Words In 2020 (Udemy)
- Instructor: Eric John Campbell
- Ratings: 4.3
- Language: English
- Level: Beginner
- Duration: 1 hour 41 minutes
Course Overview: With over 12,000 students enrolled, this course offers insights into understanding the target market, making copywriting more effective, and converting readers into customers.
Course Inclusions:
- Listening to your target audience
- Keeping content concise
- Understanding customer avatars
- Generating blog ideas
6. Learn Copywriting for FREE: Copywriting for Beginners (Udemy)
- Instructor: Kovid Panthy
- Ratings: 3.9
- Language: English
- Level: Beginner
- Duration: 1 hour 44 minutes
Course Overview: Designed for beginners, this course covers the basics, types of copywriting, headlines, call-to-action, and using social proof to boost sales. Suitable for anyone looking to learn the art of copywriting or master sales and marketing.
Course Inclusions:
- Understanding copywriting demands and requirements
- Types of copywriting
- Headlines and parts of a copy
- Call-To-Action
- Using social proofs to boost sales
- Bonus video on Steve Jobs’ Marketing Secrets
7. Copywriting Quick Start: Top FREE Writing Tools & Hacks
- Instructor: Tyler Speegle
- Ratings: 4.4
- Language: English
- Level: Beginner
- Duration: 36 minutes
Course Overview: Ideal for those struggling with blog ideas and copy headlines, this course teaches how to use tools and hacks to generate infinite blog ideas and write compelling marketing copy.
Course Inclusions:
- Tool recommendations for brainstorming, keyword research, headlines, and dictionary
- Copywriting hacks for writing headlines and marketing copies
- Copywriting hacks for researching keywords
- Discovering secret power words
8. Modern Copywriting: Writing Copy That Sells In 2024
- Instructor: Evan Kimbrell
- Ratings: 4.2
- Language: English
- Level: Beginners
- Duration: 7 Hours On-demand
Course Overview: This comprehensive course covers proven copywriting formulas, writing for different niches, and creating compelling calls-to-action, landing pages, and videos.
Course Inclusions:
- Increasing success with impactful words
- Up to 94 downloadable resources
- Learning proven copywriting formulas
- Writing for B2C and B2B niches
- Lifetime access to the course
9. The Strategy Of Content Marketing (Coursera)
- Instructor: Sonia Simone
- Rating: 4.5
- Language: English
- Level: Intermediate
- Duration: Approx 21 hours to complete
Course Overview: Offered by UC Davis, this course, in partnership with Copyblogger, teaches core strategies used by famous content marketers. Learn to create a content marketing strategy, write compelling copy, and analyze your content marketing approach.
Course Inclusions:
- Understanding the content marketing ecosystem
- Creating a content marketing strategy
- Types of strategic content
- Managing your content
- Creating amazing content copies
Conclusion:
In conclusion, delving into the world of copywriting is a rewarding journey for anyone seeking effective communication skills.
Through free courses and consistent practice, beginners can grasp the fundamentals and gradually refine their copywriting prowess. While learning may pose a challenge, the valuable skill of crafting clear and compelling messages is within reach with dedication and experience.
Copywriters play a vital role in creating impactful content for websites, marketing materials, and ads, contributing to successful communication in various domains.
Importantly, the benefits of copywriting extend beyond marketing, as it empowers individuals to express ideas persuasively and influence others.
Embracing copywriting not only adds practical value to personal and professional communication but also opens doors to a versatile skill set applicable in numerous aspects of life.
FAQs
How can someone new to copywriting get started?
To kickstart your journey in copywriting as a beginner, it’s advisable to take advantage of free copywriting courses to gain the necessary knowledge. Once you’ve acquired the basics, you can start practicing, tailoring your efforts based on your specific goals in learning this skill.
Is learning copywriting a straightforward process?
While mastering copywriting can be challenging, it is accessible to anyone with the right knowledge and experience. Regular practice is key, as it contributes to improving your copywriting abilities over time.
What does the role of a copywriter entail?
Copywriters specialize in crafting concise and clear written content for various platforms, including websites, marketing materials, and advertisements.
Is it worthwhile to learn copywriting?
Certainly! Learning copywriting enhances your communication skills and empowers you to influence and persuade others effectively. Even if you’re not directly involved in marketing, copywriting is a valuable life skill with broad applications.
